HOLI IN NYC
Holi is the South Asian spring “festival of colors”or “festival of love.” It celebrates how love triumphs over evil. According to tradition, the dark-skinned Krishna wanted his light-skinned lover Radha to look like him, so he playfully smeared her with colors. It’s such a fun festival, that South Asians and many peoples around the world celebrate.
Scope of Work
Brand Strategy
Visual Identity
Client
Lenskart
The Event
Holi in New York City is celebrated with vibrant enthusiasm on Governors Island during the spring season. This annual event brings together people from across the five boroughs to participate in a lively celebration featuring the traditional throwing of colors, music, dance, and cultural performances.
Color Palette
It uses bold, vibrant colors inspired by Holi and modern design. The mix of warm and cool tones creates energy and visual impact. It balances culture with contemporary aesthetics. More than just a festival, Holi in NYC serves as a joyful welcome to the arrival of spring, symbolizing renewal, unity, and the end of a long winter.
Holi Festival Branding
Crafted a vibrant visual identity and designed collaterals for the Holi Festival in New York blending tradition with modern storytelling across digital and physical spaces. The event offers an inclusive space for New Yorkers of all backgrounds to experience the spirit and traditions of this ancient Indian festival in a uniquely urban setting
