FLEX.
Flex is monthly subscription that helps you pay rent on time, improve cash flow, and build your credit history.
REBRANDING
Logo variations, color palette development, typographical additions, campaign and brand asset design.
USER EXPERIENCE
Classic happy path reconstruction, UI elements, errors states and additional application pages, website and app flow redevelopment.
Scope of Work
Brand Strategy
Visual Identity
Client
Flex
LOGO/ BRAND VALUES
The logo is clean, simple and pairs well with the brand’s approachable messaging and design A minimal and authentic logotype allows the target audience to come to terms with the simplicity of the brand and its purpose.
CONTRIBUTION
Redesigning the app and web flow as well as introducing updated brand elements to advance towards renters and property managers easily.
LOGOTYPE
The logo is clean, simple and pairs well with the brand’s approachable messaging and design.
